You have the ability to find an endless supply of solid products and promote them in dozens of ways. On the other hand, despite that fact you’ll hear more IM marketers recommending list building as the only way to really go. Take a look at what goes into a successful web business, and you’ll see that much of it depends heavily on email list marketing. It’s not really so much about all the uses of email, but rather it is email marketing and list building that is responsible for the growth of so many businesses. There are right and wrong ways to do it, as with anything, but once you learn then there really is no stopping you.As a businessman, you should know the value of acquiring new customers, which will help you understand the importance of building a list of existing customers or prospects. You can achieve much more if you build your list the right way, and then you take the time to cultivate your list so they feel genuine trust for you. If you learn the best ways to market to a list, then when the times are right you’ll be able to contact them with offers and see a profitable response. List subscribers generally, if not always, will not buy from you if they do not trust or like you as the list owner. If you’re having trouble with email marketing or want to start, then you’ll find some proven list building tips that will help solve certain pieces of the puzzle. Rule number one is to always, always give true value to your subscribers – never fail to do that. You need to offer quality information on a regular basis if you want to reap long term benefits. Of course we’re talking about providing your content in the form of a newsletter, etc. If you want to go a step ahead, you can provide them with highly relevant resources that you think will be useful to them. The reason why someone subscribes to your list in the first place is because they are looking out to learn something. If you ever develop the pattern or habit of providing information that is not valuable, then it is not hard to figure out what will happen.Rather than aiming for high numbers of subscribers, you should focus on getting highly targeted subscribers. If you can find other businesses to agree, then one approach to list building is offering newsletter reprint rights, but you still retain the credits for the content. What you’ll do is insert a link to your landing page URL usually at the bottom of the content. So your job is to help people with your content, and if you do that well then they might subscribe so they can get more from you. It’s never too late, and the list building tips we have given you will help you, but only if you take action. Any time is the best time to begin on your own list.